This Is CX

Converge Customer Experience and Digital to Thrive in 2021 with Mazen Ghalayini

Episode Summary

In this episode, Mike is joined by Mazen Ghalayini, Managing Director of West Monroe's new Product & Experience Lab, to discuss three key trends we see for organizations to shift from surviving to thriving in 2021. The trends focus on converging customer experience with digital elements to position organizations for growth, including: 1) accelerate innovation through agile, adaptive business models, 2) connect digital and analog experiences across the customer journey, and 3) leverage your customer data to drive your CX strategy. They share two other predictions for what we will see in the world of CX in 2021.

Episode Notes

From the conversation, please find links to the following content:

 

 

We would love to hear your thoughts on your own trends or predictions for 2021, or how your organization is positioning itself to thrive this year. Email us at thisiscx@westmonroe.com or message us via social:

 

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